IVADO Labs Box - Brand Activation - All In 2024 Expo

2024
Four immersive installations with 270-degree video walls, custom soundscapes, scent, and vibrating floors. 300+ animated typography variations.
CLIENT
Lulu Events - IVADO Labs
DELIVERABLES

Multimedia Design

Motion Design

Video production

Procedurale Creative Pipeline

Ai Generative Content - Audio Narration , Video Content

YEAR
2024
ROLE
Multimedia Designer

IVADO Labs wanted to communicate the impact of artificial intelligence through sensation, not slides. The brief called for four distinct immersive installations inside a 270-degree video wall environment, each layering custom soundscapes, scent, and a vibrating floor to create a full-body experience. With over 300 animated typography variations needed, the production required a procedural pipeline that could scale creative output while keeping every frame intentional.

In collaboration with Lulu Events, Kelvin Tecknik, and Cr34te, we crafted four exceptional immersive experiences marking Ivado Labs' AI services. Each experience combines stunning visuals with a 270-degree high-definition video wall, custom soundscapes, unique scents, and a vibrating floor for a fully engaging environment.

Our creative team, designed produced and developed impactful one-minute narratives using footage, AI-generated content, video editing, and 2D motion design, ensuring each experience was available in English and French.

We streamlined and automated our creative workflow, enabling us to produce various typography designs. By the end of the project, we successfully managed and delivered over +300 animated typography variations, seamlessly integrated into multiple edits to enhance storytelling while accommodating a tight production schedule.

By working closely with creative director Mirella Di Blasio from Lulu Event, we established a compelling creative direction and delivered high-resolution formats for both immersive and web versions. Explore how our innovative design and production techniques bring Ivado Labs AI Services to life through unforgettable experiences.

A big thank you to Cr34te for their exceptional work in the technology integration and interactive development for this experience.

Four immersive installations running simultaneously with 300+ animated typography variations. Attendees experienced AI through sensation — not slides.

People didn’t just understand AI after the experience — they felt it. The scent, the floor, the visuals — it all clicked.

Mirella Di Blasio, Creative Director, Lulu Events

What if your audience could feel it?

We design experiences that stay with people long after the lights come back on.

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