Fonds de solidarité FTQ - TV Spot

2023
Broadcast-ready VFX for a national television commercial. Seamless compositing with live-action footage on a tight turnaround.
CLIENT
Arketype // LG2
DELIVERABLES

VFX

3D Animation

2D/3D Motion Design (Mattes, Typographie)

YEAR
2023
ROLE
VFX Artist

Agencies Arketype and LG2 needed VFX shots for a Fonds de solidarité FTQ television commercial that required a level of visual craft beyond standard post-production. The task was delivering broadcast-ready visual effects that integrated seamlessly with live-action footage on a tight turnaround.

We worked closely with our talented motion designers and the client team to bring their vision to life. We conducted artistic research and development for VFX shots, animated mattes for rotation and linear panel scenes, and modelled the piggy bank and coin-dropping scene. We created a dynamic 3D model of a real-world building and added exciting VFX to the photo stack shot. We also crafted engaging motion graphics for the typography, making this project a genuine team effort.

Thanks to Arketype post-production team.

Lead VFX: Gregory Adam Kaufman

Post-production coordinator: Khadija Ellouze

Fonds de solidarité FTQ - Spot TV  - "On Pense À Nous"

Check out the full advertising campaign case study for more information.

https://lg2.com/etudes-de-cas/investissons-en-nous-une-identite-affirmee-pour-le-fonds-de-solidarite-ftq-en-collaboration-avec-lg2

Broadcast-ready VFX delivered on tight turnaround. Shots integrated seamlessly with live-action footage across the full commercial.

Clean, fast, broadcast-ready. Exactly what we needed on a tight schedule.

Post-Production Supervisor, Arketype

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